Glista™ PROFESSIONAL appears to be a brand that positions itself in the premium or professional-grade segment, likely in industries such as:

• Beauty and personal care (e.g., haircare, skincare, or cosmetics)

• Cleaning and hygiene (e.g., household or industrial cleaning products)

• Salon or spa products tailored for professional use

A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.